Forget the Year of the Horse. It's the Year of the Picture.
The hottest social media apps are focused on letting you edit and share your photographs.
Facebook encourages people and businesses to share graphics with a minimum about of text... less than 20% text even if you want to spend your own money to promote a post!
Professional marketing gurus claim that pages and posts with photographs get anything from 20% to 65% more engagement from potential customers than text material.
For effective marketing, the message is clear: